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Twitter UK, in collaboration with David Ogilvy Madrid, launched a campaign for the UEFA Women's EURO 2022 final. The campaign aimed to support the English team by distributing football scarves with embroidered tweets, capturing the enthusiasm of fans.
Scarves were distributed at a pre-match event via a giveaway organized with the @FreeLionesses team and promoted with "#ShareYourRoar." We filmed and photographed in various UK locations, capturing fans' genuine enthusiasm. After their semi-final victory, some players wore the scarves on the pitch, highlighting the campaign’s impact.
Tweet Scarves, the campaign we produced for Twitter UK in collaboration with David Ogilvy Madrid, won a Bronze Media Lion at Cannes Festival 🏅
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