We proposed a complete makeover of their brand, translating the concept of concrete jungle into their website, app and printed materials. We brought into the game new fonts and bright colours to match the urban style they had in their venues. We decided to take elements from the graffiti on each venue along with other elements from the brand’s identity to create a coherent yet site-specific style for each of the 10 locations: Baltimore, Chicago, Las Vegas, NYC Fidi, NYC Flatiron, NYC Herald Square, Philadelphia, Pittsburgh and Washington DC. Today, the venues speak for themselves. Our design team created window vinyls that can be spotted from the streets as well as TFL themed walls and fitting stands. They bring up the golf environment along with a festive, colourful and urban vibe.

Thanks to the involvement and teamwork with Pasimedia, 5 Iron Golf has achieved spectacular growth, going from 1 to 10 locations, and positioned itself as a pioneer in high-tech golf simulators.