Spinners Raises £4m to Scale Its Competitive-Fun Concept Across the UK

Spinners has secured £4 million in growth funding from Gresham House Ventures to accelerate a national roll-out of its competitive-socialising venues. Since opening its first site in Reading in 2021, the brand has expanded to Plymouth and Solihull and is planning several new locations — backed by fresh investment and a focus on memorable, activity-led experiences.

What Spinners offers

• Playful twists on classic games: bowling, crazy golf, darts, shuffleboard and virtual clay shooting.
• In-house innovation: unique attractions such as a proprietary clay-shooting simulator and plans for new golf-driven concepts.
• Hospitality-led experience: artisan food, theatrical drinks and lively music designed for groups and events.
• Loyalty-first approach: one of the first loyalty programmes in the UK competitive socialising sector, helping build repeat custom and a dedicated fan base.

Pasimedia’s role

For Spinners, Pasimedia created the brand identity and delivered the website design and development to support their expansion. Our work focused on translating Spinners’ playful, high-energy experience into a flexible digital platform that:

• Highlights attractions and site features clearly.
• Drives bookings and membership sign-ups through conversion-optimised flows.
• Scales as new venues and experiences are added.

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