Powering the Competitive Socialising Boom Across the UK

Over the past five years, Competitive Socialising (CS) has transformed the UK leisure sector, fuelled by a post-pandemic appetite for unique, in-person experiences. From urban mini golf to flying e-darts, duckpin bowling, and VR adventures, the industry has exploded in both scale and creativity. Pasimedia has been at the heart of helping leading brands capture this growth online.

At Pasimedia, we’ve had the privilege of partnering with some of the UK’s most exciting competitive socialising (CS) brands, including Lane7, Level X, Swingers Crazy Golf, and Spinners. 

Our mission is to ensure that their digital presence reflects the same energy, quality, and creativity as their real-world venues, while also helping them achieve their commercial and growth goals. Our work spans several key areas:

• High-performance websites
  We design and build scalable websites that can grow with our clients’ businesses. Whether it’s working with popular CMS platforms like WordPress and Webflow, or developing fully customised headless CMS solutions with Strapi, Payload, and Next.js, our focus is always on speed, flexibility, and long-term performance.
• Targeted marketing campaigns
  From driving online engagement to boosting brand visibility, we craft and manage campaigns that deliver results. Using Google’s suite of tools and Meta ads, we design, implement, and optimise campaigns that are tailored to both sales goals and brand-building objectives.
• Conversion tracking & optimisation
  Understanding the customer journey is crucial. By implementing Google and Meta tracking pixels alongside advanced analytics, we help clients track every interaction, from discovery through to booking. This insight allows us to continuously refine strategies and maximise conversion rates.
• Seamless booking system integrations
  We integrate booking systems in ways that make the reservation process frictionless for guests and easy to manage for our clients. Whether through widget integrations or custom API setups, we ensure smooth connectivity across platforms. We also implement cross-tracking solutions so data flows accurately between websites and third-party tools, giving a complete picture of performance.

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Future-Proofing the Fun

As the competitive socialising industry continues to expand across the UK and beyond, we’re proud to play a role in helping brands future-proof their digital presence. At Pasimedia, we don’t just deliver websites or campaigns, we build long-term partnerships that support our clients as they grow, scale, and innovate. 

Whether it’s launching in new cities, reaching new audiences, or streamlining the online booking journey, our goal is simple: to ensure every digital interaction reflects the unforgettable experiences guests have in person.

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