Branding - Web Design & Development

Ronda

Ronda is Pasimedia's first internal project. Our motivation was to introduce children to diversity from an early age to prevent bullying and discrimination practices later in their lives.
Client

Ronda

Industry

Education

FROM

ARGENTINA

Branding - Web Design & Development

Ronda

Ronda is Pasimedia's first internal project. Our motivation was to introduce children to diversity from an early age to prevent bullying and discrimination practices later in their lives.

The Challenge

What's the right branding and messaging to help kids understand diversity in a positive, playful manner? How to build games and activities that are at the same time entertaining and educational?

The solution

When we encounter a project in such an early stage, we believe the best approach is to kickstart things with a branding sprint. The big idea with a sprint is to build and test a prototype in just five days. To do so, we teamed with our friends at Purple Bunny innovation studio and together embarked on intensive, collaborative workshops to solve branding questions in a short timeframe.

On Day 1, we defined Ronda's goals and obstacles. On Day 2, each individual sketched different solutions. On Day 3, we decided which ideas and sketches were the strongest. On Day 4, our team of designers and copywriters built a prototype. And finally, on Day 5, we tested the prototype with target customers, which were kids from 4 to 6 years old along with their tutors or teachers. During the course of the sprint and with the help of the testers feedback, we developed Ronda's branding (its name, logo and colour palette, and we even created some friendly illustrated characters). We made key fidings such as the need for a family section with advice and tools for adults, and the right wording to introduce sensitive topics such as bullying and discrimination to help kids embrace antiracist ideas.

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The results

In only 5 days, we developed Ronda's branding and messaging, and built a colourful, playful website that in its initial phase will serve the purpose of introducing Ronda to investors and partners like schools and charities.

Our impact for

Ronda

Our impact for

Ronda

Our impact for

Ronda

Our impact for

Ronda

Our impact for

Ronda

Our impact for

Ronda

Ronda