Should my business be on Tik Tok?

Yet another social media platform thirsty for more content. It seems like we’re running on a treadmill behind the perfect social media strategy, but it’s never enough 🙈 because social media is constantly moving, not just with new channels but also trends and, oh, algorithms.

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But hold on. You don’t need to jump into every trend before analyzing if it’s right for you and if you are ready to keep a consistent, meaningful strategy. Let’s get into it.

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TikTok is the new cool kid in the block, gaining popularity through its strong sense of community and short-length videos. Users create content in response to trends, challenges, and memes, fostering a sense of belonging and encouraging users to create and engage with content. At the same time, videos between 15 seconds to a minute are fun and catchy. Users consume and create content quickly, making it easy to fit into their busy lives.

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When it comes to business accounts, we should focus on the marketing potential: TikTok's growing popularity has caught the attention of brands that see it as a way to reach a younger audience and create engaging and interactive content.

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Whether or not your company should be on TikTok depends on your target audience and the type of content you plan to create. Here are a few things to consider:

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• Audience: If your target audience is active on TikTok, it could be an excellent opportunity to reach them and connect in a unique way.

• Video production: TikTok is all about short-form video content. Do you have the resources and the ability to create and distribute videos regularly? Be realistic about the resources, time and budget.

• Goals: Be clear about what you want to achieve by being on TikTok. Are you looking to increase brand awareness, drive website traffic, or generate sales?

• Competitors: Look at what your competitors are doing on TikTok and see if there is an opportunity for you to stand out.

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Let’s see some examples. Headspace has been successfully using TikTok to promote their app through short, educational videos on the benefits of mindfulness and meditation. Gucci also uses TikTok to showcase its luxury fashion in a relatable and accessible way by creating funny and creative videos.

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If you decide to use TikTok for your business, you should have a clear strategy, deliver high-quality content regularly and track your performance with engagement metrics. Overall, it's about weighing the potential benefits against the resources required.  

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How are you connecting with your audience? Drop us a line if you want to discuss your social media strategy.

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